This site is multilingual (obvs), and the custom PHP WordPress theme was built using Advanced Custom Fields and custom post types. I built it in 2018, so it uses a page template style of theme, rather than the more modern "full site editing" themes and blocks we use today.
Using GSAP, I coded parallax-movement images that also animate from blur to sharp focus on scroll. It uses an SVG filter and tweens to define the start and end states of "top" and "opacity" CSS properties. Check out the CodePen I used to workshop my scrolling animations!
I used ACF's flexible content field type to allow for multiple layout options per page all over the site. I guess I was thinking in blocks already.
On the home page, each callout's data includes a group of radio buttons to assign one of four heading positions (using a mix of top, bottom, left, and right CSS properties) from the WordPress admin dashboard. In the bottom row, you can see how the heading for Team Celine is aligned to the bottom right, and the heading for Music is aligned to the bottom left. I like to make the content and style editing experience easy and intuitive for the WordPress user.
